Bio
Content & copywriter.
As a copywriter, I work primarily with service-based businesses, e-commerce businesses, and creative agencies to help create engaging and on-brand content for their audience or clients.
With over six years of experience, I've had the opportunity to write content for businesses of all sizes with drastically different brand voices, goals, and ideal clients. I dive deep into my client's voices to create one-of-a-kind pieces to enhance their business.
I have honed my ability to develop creative and effective copy across a multitude of marketing channels. From website copy to email marketing, I have consistently delivered messaging that captivates and engages the intended audience.
Background
Freelance Copywriter
Copywriter, 2021-present
Liz Marie Blog
Creative Manager, 2019-2021
Innerreactive
Copywriter, 2017-2019
Grand Valley State University
BS Communications
Summa cum laude
Expertise
- Brand Messaging & Voice Exploration
- Website Copy
- Landing Pages
- Content Creation & Strategy
- Email Marketing & Newsletters
- Blog Post Strategy
- Product & App Descriptions
Brand Messaging
In a brand messaging guide, we define the deeper meaning of your business, from your mission, vision, and values to the do’s and don’ts of language and messaging with customers. Take the extra step to define your brand voice and help your brand stand out with an expertly crafted messaging guide.
Blog Posts
Blog posts are an incredible way to enhance an audience's overall experience with the brand. I love using these to show the audience how much the brand offers — building trust by delivering incredible content and resources for free.
Email Marketing
I craft email marketing campaigns and automated flows for e-commerce and service-based businesses. Create and build relationships with your audience through consistent email communications.
Social Media
I elevated the branding for an online coach and podcast host through a visual identity transformation — bringing a fresh and more aligned feel to their business through their website and socials.
Client follower counts range from 5k - 500k+.
Social Media Wins
Product Descriptions
I help businesses curate their brand's story with captivating content across all platforms. I bring focus and clarity to their messaging to help businesses achieve their goals in distinct and purposeful ways — while connecting with their target audience.
What Clients Are Saying ...
I absolutely love working with Makenzie! She's super efficient and has excellent suggestions for content writing while staying consistent with my brand voice. Makenzie is also super reliable and flexible, which is extremely important in the influencer world as dates and deadlines are constantly shifting. I always look forward to working on projects with her as I feel she truly elevates the end result!
— Christine Higgs, For The Home
Makenzie is a dream to work with. She is creative, efficient, talented, and a very valuable team member! Makenzie has worked with me for going on 2 years and her support has helped me transform my business. She is a thoughtful storyteller and hard worker. Her attention to detail shows throughout her work. Makenzie is trustworthy, focused & good at thinking outside the box. Being a small business owner and entrepreneur can be tough but she keeps the energy high and vibrant! Working with Makenzie will add structure, value, and detail to your business. She has the magic touch! — Franceska Boerman
Work With Me
website
hello@makenziepaige.com
Phone
616.389.9426
location
Grand Rapids, MI